Market Share Resources

MTA Report Generator Puts You in Control

With the powerful MTA report generator, you can create nearly 60 types of dynamic reports on the fly, grouped and sorted for the specific data you need to monitor and track real estate offices, agents and title companies. You can output reports by territory, office or agent.

All MTA reports are run on a county basis using zip codes from that county. The zip codes are used to create custom sales territories for your sales associates or just a geographical territory.

Using an inverted pyramid approach, you can drill down from a zip code territory with large summarized statistical information to selecting one specific office from within that territory to choosing one particular real estate agent from within that office.

All reports give the ability to view statistical information on an Overall resale transaction level as well as buy-side-only or list-side-only transaction level. Buy-side and List-side are important because you’ll know which agents are more likely to direct the business in your county which can assist your sales team to better Target Market the right agent.

MTA will also allow you to group reports dynamically to give multiple looks of the same data. Grouping varies from one report to another, but most reports can group by city, zip code, office and in some cases title companies.

Sorting is static in MTA and does differ from one version to another. For example, the Title Company version determines the priority of Top Agents by building in a projected fee for each real estate transaction. Viewing Top Agents based on fees generated instead of number of transactions or sales volume, will reveal which agents could bring more revenue to your company. Remember, “Work Smarter Not Harder.” The agents who win the broker office “Silver Plate” or “Top Producing” awards may not be able to direct business to you, and in the end only the agents who can bring you transactions are the right customers to target.

Title Companies, Mortgage Lenders, and Real Estate Brokers count on Market Trend Analyzer (MTA) to provide detailed real estate market research to assist them in targeting customers.

MTA Provides the Detailed Real Estate Research You Need

Click here to download the MTA Brochure

MTA reports are based on individual offices and real estate agents. You’ll know which agents are bringing in the business and which title companies are receiving that business. You’ll know where to apply your resources and you’ll finally know whether you have a return on your marketing investment. You can focus your sales team and never again return to the costly and unproductive shotgun method of marketing. Imagine having the research data in the reports listed below:

(NOTE: Market Share Resources® ONLY tracks historical residential resale data in the public domain. All of our information is compiled from county assessor records, recorders offices, publicly advertised home sales and in-house data entry methods. Market Share Resources® is in compliance with all privacy laws that preside over the use of consumer telephone numbers established by the Federal Trade Commission (FTC) and the Federal Communications Commission (FCC).)

Profile Reports:
Our most detailed report shows you each transaction for an agent or office. The format is chronological and identifies the title company that closed the deal, telling you whether the agent or office is loyal or they share their deals with multiple companies. Now you know which agents to target and which may require more effort. The profile report can also be used to monitor your existing customers, verifying their loyalty. This “trust but verify” capability allows you to see shifts in loyalty, possibly saving a relationship before it’s lost. Learn more and view sample reports for Title Companies and Mortgage Lenders.

Title Fees Productivity Reports:
Productivity reports identify which agents and offices are doing the most business based on their title fees produced. Target marketing is key to your success and this report shows you which agent or office to target. Ordinarily there are more agents and offices than you can effectively reach; marketing to the people who fit your marketing business plan saves you time and resources. Learn more and view sample reports for Title Companies and Mortgage Lenders.

Market Share Reports:
Designed so you can see your company’s market share compared to all others for each Agent, Broker Office and Territory. Now you can quickly determine your Return On Investment (ROI) for each customer. And the property location can be anywhere in the county, but if a seller or buyer was represented by an office or agent, you’ll know because we track from the office or agent not from the property’s location. Learn more and view sample reports for Title Companies.

Trend Reports:
Utilizing past years of data, trend reports allow you to see if a particular agent or office is decreasing, increasing or maintaining their business. This is the perfect tool to locate up-and-coming agents who are growing their business before other title companies have identified them. Trends allow you to either get a jump on cultivating a business relationship early on or show you agents and offices that have been big producers that are now decreasing from year to year. Learn more and view sample reports for Title Companies and Mortgage Lenders.

Emerging Markets Reports:
MSR has identified various Emerging Markets by surnames so you now have access to an extremely valuable resource to tap into a market that will continue to grow. Learn more.

Exportable Directories:
Complete Agent and Office Directories by county. Available as a CSV download for mail merging or importing into your contact management program. Learn more.